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  • Writer's pictureRachel Free

Top 10 Graphic Design Trends for 2024 | A Creative Revolution

Updated: Apr 16

As Graphic designers it is important for us to keep up with trends to keep our designs innovative and memorable. Going into 2024 there are some new trends emerging as well as older ones being reinstated into popular design that will reshape the visual landscape. From the climb of modern natural aesthetics to the revival of retro vibes, Graphic designers are encorporating a range of design styles to charm audiences across multiple platforms. Today, in this post, we’ll dig deeper into The Top 10 Graphic Design Trends for 2024, joining together a blend of creativity and functionality.


Modern Natural graphic example of branding for an organic beauty brand
Created by Rachel from Rachel's Studio

1. Modern Natural Trend

In 2024, Graphic designers will be looking to create designs that intergrate organic foundations and natural colour palettes that feel fresh, authentic and tied to the natural world. The Modern Natural trend spotlights sustainability and environmental awareness. This trend is perfect for the eco-friendly, sustainable, green brands that target the conscious customer, who values the clean way of life.

Utilitarian design trend used in Creative branding
Sourced: Pinterest

2. Utilitarian Design Trend

The Utilitarian design trend encompasses unembelished, muted visuals with a foundation of functional aspects that serve the ever changing digital world. These fundamentals allow this trend to deliver simplicity and functionality, which lines up seamlessly with the need of modern consumers, highlighting transparency and effectiveness.

Doodles of fun items used in playful cartoon designs
Sourced: Pinterest

3. Doodles Trend

The Doodles trend allows Graphic artists to display their creativity in a light-hearted, childlike manner, adding some fun and spontaneity to many projects with it’s whimsical nature and sense of personality.

Collage design trend example using cut outs from magazines
Sourced: Pinterest

4. Collage Design

Collage-style graphics continue to make waves in 2024, providing a dynamic and visually stimulating approach. Combining disparate elements, textures, and images, collage design offers a unique way to convey narratives and evoke emotions, making it a versatile choice for diverse projects.

3D Graphic design used through typography
Sourced: Pinterest

5. 3D Graphic Design

The evolution of technology has brought 3D design to the forefront of graphic design trends. From intricate illustrations to immersive motion graphics, the use of three-dimensional elements enhances visual appeal and provides a cutting-edge look for brands across various industries.

Gradients used within a graphic to show how the trend can be used
Sourced: Pinterest

6. Gradients Trend

Gradients are back with a modern twist, offering a seamless transition of colours that adds depth and dimension to designs. From vibrant and bold hues to subtle and sophisticated gradients, this trend allows graphic designers to create eye-catching visuals that stand out on both digital and print platforms.

Retro Graphic Design shown adorning apparel
Sourced: Pinterest

7. Retro Graphic Design

Nostalgia takes the spotlight in 2024 with a resurgence of retro design elements. From vintage typography to classic colour schemes, graphic artists are embracing the timeless charm of the past while infusing it with a contemporary twist.

Photography of a woman's face used prominently in a  graphic design asset
Sourced: Pinterest

8. Prominent Photography Trend

High-quality, impactful photography plays a pivotal role in graphic design trends for 2024. Graphic designers are leveraging striking visuals to convey powerful messages and create an emotional connection with the audience. This trend aligns seamlessly with the growing importance of visual content in the digital age.

Different types of fonts used together to convey a playful theme through a piece of graphic design
Sourced: Pinterest

9. Expressive Typography Trend

Typography becomes an art form in 2024, with graphic designers experimenting with expressive and creative typefaces to convey messages effectively. The use of bold, unique fonts adds personality and originality to designs, making them memorable and impactful.

Sticker design shown how it can be used to enhance your brand
Sourced: Pinterest

10. Stickers Trend

Stickers are making a significant comeback, evolving from their digital form to real-world applications. Graphic designers are incorporating sticker-like elements in their designs, providing a playful and interactive aspect that resonates with audiences across social media and print platforms.


As we navigate the ever-evolving landscape of graphic design, these top 10 trends for 2024 showcase the diversity and creativity within the industry. From embracing the beauty of nature to reviving the aesthetics of the past, graphic designers are pushing boundaries and redefining visual storytelling. Whether you're a freelance graphic designer, a visual artist, or a digital designer, these trends offer exciting opportunities to explore and express your unique creative voice in the dynamic world of graphic design.

Images sourced: Pinterest

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